2010 Buell Blast!


The 2010 model year introductions have started. We've seen new MXers from Yamaha and Honda and a couple new cruisers from Victory. All pretty standard stuff so far. Oddly enough the only company that's making waves so far doesn't have any new product for 2010 at all. Buell has new graphics on the 1125R and new color combinations on all most everything else, maybe a few minor updates here and there but that seems to be about it.

Buell is getting plenty of attention for what they apparently won't be selling this year. Namely, the Blast. Bikes get discontinued every year. There's nothing strange about that but the Blast wasn't allowed to simply fade out quietly. It was crushed, mangled, folded, spindled and mutilated. It was discarded like those fuzzy leftovers from the back of the fridge that no one can identify. Erik Buell, the man himself threw the switch to end the Blast's miserable existence. Hit the link to see the "Bye bye Blast" video at Buell's web site.

You have to wonder what they're up to here. Advertising is all about making noise and getting attention, I get that. In this case they've run the risk of alienating a small group of customers with out giving them anything in return. They say the Blast has to go due to this renewed focus on sport bikes. That's great except that the 2010 sport bike line up doesn't look any more serious then the 2009 range did. It's still made up of exactly two bike.

That right I nearly forgot, new graphics.





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